Monthly Archives: November 2008
ArcelorMittal 2007 Corporate Responsibility Report PDF
Lately, I seem to be coming across images (in sustainability reports, research studies (see p44), advertisements, websites…) of people holding small piles of dirt in their hands, often with an emerging leafy tree or luscious green plant. When I’m really lucky, the dirt-holder is a young, smiling child.
Now, much as I enjoy gardening (and appreciate adorable children), I find the use of this imagery as a stand-in for the concept of sustainability to be puzzling, and often, downright annoying.
When was the last time you actually held dirt in your hands? The last time you carried around a small pile of earth (with or without a plant) while you went about your daily tasks?
If you’re like most of us, probably not in a long time, if ever. For a corporation, this image is even more unlikely to describe its day-to-day operations (unless, perhaps, you’re talking about the forestry or… More
On Wednesday, November 19th, Framework:CR Principal Kyle Whitaker will join a panel of distinguished speakers at the Fairfield County Public Relations Association’s “Green PR Series.” The event, which is entitled “Where Business is Thriving, Growing, Sustainable… Green: Finding PR and Marketing Opportunities,” begins at 12:00 PM at The Maritime Aquarium in Norwalk, CT. Please click here for further details.
