What we talk about when we talk about sustainability

Framework helps businesses become more successful by developing what we call the Sustainable Advantage: the ability to generate value by better understanding risks, implementing cost-saving efficiencies, managing finite resources judiciously, attracting and retaining talented employees, earning public goodwill, and capitalizing on new market opportunities.

It’s not an accident that the Dow Jones Sustainability Index regularly outperforms the general market. Sustainability is not a niche discipline separate from core business concerns. Rather, it’s a strategy that encompasses a range of issues integral to a company’s continued profitability in an interconnected and rapidly changing world. Ultimately, strong performance in these areas is a key aspect of modern management and an indicator of a company’s overall health.

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