Air France-KLM 2010-11 CSR Report Review

In its 2010-11 corporate social responsibility report, Air France-KLM leaves the gate with a strong declaration of sustainability, but doesn’t quite reach the promised heights.

Air France-KLM defines its sustainability commitment as a combination of achieving profitable growth, limiting negative impacts, protecting the environment, providing customers with innovative products and services, and creating social value, and the company mostly does a fine job of laying out how these are integrated with business planning.

In the end, however, some pressing questions about its future strategy remain, as Aleksandra Dobkowski-Joy summarizes in her review of Air France-KLM’s report for the November issue of Ethical Corporation magazine.

 

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