Author Archives: Kathee Rebernak

Why Sustainability? is an essay series in which we invite sustainability practitioners to answer that pointed question. If you’d like to share your own answer, contact us.

Over the years, I’ve come to think of sustainability not as something we do but as something we cultivate. As individual actions that advance not our own immortality but the ability of humankind to endure. A business doesn’t practice sustainability. It manages for sustainability: its ability to sustain itself into an unknowable future—as the institutions of our forefathers did in order to preserve resources for us today. In managing for sustainability, a business manages for the future while attending to what’s important in the present.

But how do we get to what’s really important? By listening carefully, and by considering how what we do and say affects the world in which we operate—and live. By understanding the context in which our actions occur…. More >