Category Archives: Newsletters
Social Media and Sustainability Oct 2009 Newsletter
Everywhere we turn, the term “social media” seems to dominate the sustainability conversation. This month, we take a deeper dive into this evolving world to find out whether those hours spent blogging, tweeting, responding to posts, virtual-networking, and otherwise sharing your company’s content and opinions with the world are time well spent.
Special thanks to our guest editor, Averill Doering, a brand and social media strategist specializing in sustainability communications and the Founder of Cause Communication Strategies, for her contributions to this newsletter!
In this edition, we discuss the challenge of making the monumental shifts needed to transition to a sustainable society. We also highlight the achievements of two of our clients: Symantec and Seventh Generation. Both companies were recently honored with Ceres-ACCA North American Reporting awards. PDF
In this issue, we introduce the concept of an “Experience Economy“—an economy in which growth is fueled by spending not on consumer goods but rather experience such as education, travel, and the arts. PDF
