A Fresh Strategy for Hershey’s Shared Goodness Report

The Hershey Company issued its latest annual Corporate Social Responsibility (CSR) report in June 2017, outlining progress made during 2016 toward the company’s commitment to “Shared Goodness.”

Hershey continues to advance its corporate responsibility leadership by unveiling new environmental sustainability goals, strengthening local communities, providing children with the nutrition they need to learn and grow, responding to consumers’ desire for greater transparency and simple ingredients, and offering an engaging and flexible workplace for its employees.

This year, Hershey also took a refreshed approach to updating content and engaging new audiences by:

  • conducting a new priority issue analysis that guided report content by the issues that are most important to the business;
  • emphasizing audience relevance by creating a short, story-driven report and a comprehensive, data-rich supplement to allow stakeholders from consumers to employees to professional analysts to easily choose the depth of information that suits their needs;
  • offering a refreshed, engaging design approach powered by the visual storytelling expertise of Framework partners Duarte Inc.

The result is a modern and sophisticated presentation that stands out among other reports and reflects the priority that Hershey places on CSR. Hershey’s 2016 report is in accordance with the Global Reporting Initiative (GRI) Standards.

Framework supported Hershey’s priority issue analysis and the development of their 2016 report. For more about this report, please visit Hershey’s Corporate Social Responsibility web page.

This entry was posted in Uncategorized. Bookmark the permalink.

Comments are closed.