Sustainability hits the Super Bowl
Reading about GE’s intent to launch its Smart Grid campaign with a 30-second Super Bowl spot, I was struck at how far we’ve come since the sock puppet. It’s exhilarating to see how rapidly sustainability is entering the mainstream consciousness, whether on a personal level (the avalanche of how-to books helping people live greener lives) or on the national stage (President Obama’s order that the EPA reconsider California’s request to set tougher auto-emissions standards).
When the NFL does its best to mitigate the environmental impacts of the Super Bowl, when coveted ad space is purchased by companies pushing energy efficiency—it’s hard not to feel like we’re (finally!) on the right track.
