Sustained Integration
A company that has committed to engaging its more complex challenges and opportunities can move into the implementation of substantive strategies that integrate sustainability and revenue objectives. At this stage, there is a great need for collaboration and alignment across the organization to ensure the success of chosen initiatives and to carefully track program key performance indicators. A company can now also credibly communicate with end-users that its products and services are responsibly produced and position itself as committed to sustainable values.
Sample Services
Advanced Reporting
An experienced reporter provides both more information and also greater insight into how sustainability principles support excellence and financial success. In order to raise the level of its reporting, a company needs more robust systems to first manage more data and then understand its significance. It also needs expert guidance in order to communicate to stakeholders in a succinct, easy-to-digest manner. Framework helps reporters:
- Satisfy the reporting requirements for the highest levels of GRI and UN Global Compact reporting
- Implement reliable data-collection processes
- Present data effectively and in proper context
- Identify emerging trends, challenges, and advantages in a company’s performance, its peers’ performances, and in stakeholder expectations
- Streamline communications (advanced reporting does not have to equal longer reports)
Organizational Alignment
An organization aspiring to the highest levels of sustainability must develop internal structures and policies that provide appropriate authority and support—as well as guidance—to those tasked with driving sustainable performance. Strategies to further alignment include:
- Refinement of structures and systems that support cross-functional collaboration
- Incorporation of sustainability principles into every job description and performance evaluation
- Integration of your company’s sustainability ideals into daily decision processes
Communications Strategy
Framework’s expertise in corporate communications, branded content, media relations, and digital marketing allows us to bring unique value in developing a strategy to help your company earn appropriate recognition for your sustainability efforts. Our approach begins with the recognition that not all stakeholder groups have the same information needs, familiarity with sustainability issues, or content-consumption habits. Depending on your objectives, we can develop plans that leverage a wide range of tools and channels, including:
- Building awareness and engagement within your workforce
- Story pitches for appropriate media outlets
- Social media content
- Search engine optimization, search engine marketing, and other digital display opportunities
- Content formats targeting specific stakeholders and environments, including investors, critics, and consumers
- Coordination with your brand managers on how sustainability content can support their campaigns
- Mechanisms for soliciting feedback and creating long-term stakeholder engagement
