Recent posts on conference

In the most recent session of Sustainable Brands’ “Issues in Focus” series, sustainability practitioners gathered to discuss, debate, and expound on “The New Metrics of Sustainable Business.” Among the conference contributors, Framework’s  Aleksandra Dobkowski-Joy joined with Charlene Wall Warren of BASF to explore the value and applications of materiality analysis in today’s corporate sustainability landscape.

See the presentation slides and conference summary to learn more.

For more than a decade Ceres has hosted an Annual Conference which brings together representatives from business, investment and public policy organizations to brainstorm solutions to the world’s most pressing sustainability issues. This year’s two-day forum covered topics ranging from energy efficiency finance and water risk, to corporate governance and the redefinition of materiality. Alec Lager attended both days of the conference, noting a few key themes and outcomes of the gathering:

Collaboration

Among the principal messages of this year’s Ceres conference: industry collaboration is an essential driver of system change. Companies, governments and nonprofits can no longer afford to take siloed approaches to sustainability – the imperatives are too great, and the timescales too short for broad sustainability initiatives and best practices to exist in parallel. Plenary keynote speaker Jeremy Rifkin notes, specifically, that the need for smart grid developments approximating an “energy internet” will require bold new… More >

I attended a fascinating JustMeans conference on social media, technology, and change yesterday. Taking a quick spin through my notes, here’s what stands out!

Since August, Dell has trained upwards of 3,500 employees on how to use social media (how many has your company trained?) Key lessons: listen first. Social media is NOT broadcast media. Be authentic.
Read the Cluetrain Manifesto if you haven’t already. Early predictions about the internet have come to pass in a big way, namely: markets are conversations. We (as consumers) want to know the human face of the businesses we buy from.
Nestle made some painfully basic social media mistakes when attacked by Greenpeace for using unsustainably farmed palm oil. Note to self: don’t encourage hacking of your logo by specifically forbidding activists to hack your logo…
The “injection method” or “let me tell you what to think”… More >