Tag Archives: credibility
J Sainsbury Corporate Responsibility Report 2010 PDF
Sainsbury’s reporting reveals hardwon insights gleaned over years of fine-tuning corporate responsibility performance and communication. By acknowledging the complexity of tough issues and working hard at transparency and accountability, Sainsbury has created a space to succeed—or learn from failure—while maintaining the credibility it has built with stakeholders.
Social media can be a powerful tool to help companies better understand stakeholder interests, needs, and concerns—and thus to drive shifts in business practice which create lasting economic, environmental and social value.
Social media effectively pulls back the curtain of traditional sustainability communications to reveal not only what has been or is being accomplished, but who is involved in the process, how programs are implemented and ultimately why sustainability decisions are made in the first place.
The powerful effects of social media stem from a few defining characteristics:
Credibility—Social media communities are built on a common understanding that contributions are authentic, personal perspectives without veiled motivation.
Relevance—Tools to search, sort, rank, and feed enable users and marketers to access content and follow people that are of personal interest and… More
