Tag Archives: frito Lay

On October 8, 2009, I had the opportunity to attend the Green Effect awards, an event showcasing winners of the sustainability-focused, social media competition sponsored by National Geographic and SunChips.

With winners selected by online voters and a panel of judges, the contest awarded five $20,000 grants to consumers with innovative ideas for how to green their communities.

Following the ceremony I spoke with Gannon Jones, Vice President of Marketing at Frito Lay, about Green Effect and the natural synergies between social media and sustainability.

Gannon emphasized the importance of consumer engagement for driving change in and outside of the organization and reiterated the inspiration behind the contest. “When the SunChips brand first started its sustainability journey, we discovered that there are so many innovative ideas out there which can have a positive impact on the planet. While we’re very proud of… More >