Tag Archives: social media
Social Media and Sustainability Oct 2009 Newsletter
Everywhere we turn, the term “social media” seems to dominate the sustainability conversation. This month, we take a deeper dive into this evolving world to find out whether those hours spent blogging, tweeting, responding to posts, virtual-networking, and otherwise sharing your company’s content and opinions with the world are time well spent.
Special thanks to our guest editor, Averill Doering, a brand and social media strategist specializing in sustainability communications and the Founder of Cause Communication Strategies, for her contributions to this newsletter!
Social media can be a powerful tool to help companies better understand stakeholder interests, needs, and concerns—and thus to drive shifts in business practice which create lasting economic, environmental and social value.
Social media effectively pulls back the curtain of traditional sustainability communications to reveal not only what has been or is being accomplished, but who is involved in the process, how programs are implemented and ultimately why sustainability decisions are made in the first place.
The powerful effects of social media stem from a few defining characteristics:
Credibility—Social media communities are built on a common understanding that contributions are authentic, personal perspectives without veiled motivation.
Relevance—Tools to search, sort, rank, and feed enable users and marketers to access content and follow people that are of personal interest and… More
