Tag Archives: value
Long-time branding & content expert extends capabilities and reach of Framework’s corporate sustainability reporting services
Stamford, CT, August 15, 2011 – Framework:CR, a consulting firm that helps clients integrate sustainability principles into business strategy to build brand value and enhance profitability, has named Sun McElderry its new Director of Communications & Content. He will be based in a new Seattle-area Framework office.
Sun brings fifteen years of experience in media and corporate communications to his new role at Framework. His well-rounded media background and experience in branding and marketing communications will enable Framework to expand its strategic consulting work for clients while continuing to enhance its sustainability communications practice and development of the firm’s proprietary research and publications.
Most recently, Sun served for more than five years as an account director in the New York and Seattle offices of Story Worldwide, a leading global custom media agency, where he helped UPS,… More
My husband recently began renovating an old outbuilding for use as his art studio. I was soon fielding calls from my mother, asking about whether he would be installing energy-efficient windows, radiant heat, and other environmentally friendly features.
The calls shouldn’t have come as a surprise. Back in the 1970’s, my parents were early adopters who purchased solar panels and installed them on the roof of our house. Thirty years later, the same panels are still providing a consistent and dependable supply of hot water. I haven’t done the math, but I know that my parents came out way ahead on that one. In the years since, they’ve undertaken or contemplated many other upgrades in lighting and energy efficiency in their home.
And yet, I don’t consider my parents to be radical environmentalists. Rather, I believe that their interest in “green” home improvement stems from deep-seated values of frugality, quality, and… More
